Posted in Personal Journal Blog

A little of the big picture


I have been working so hard lately and loving it. I have taken on a great part-time job that has a fulfilling mission where I meet amazing people who want to make a change in our world. I’ve been studying 12 hrs a week online to complete my Digital Marketing certificate at a major university and after 15+ years of self-taught marketing, I opened my own digital marketing company. All of these things feel huge to me because in my mind, in my universe these are my greatest accomplishments and I am proud of them.

When someone asks my husband how I’m doing in a phone conversation, I will hear him say complimentary things about how hard i’m working but then he says, “she started this little business,” The words ring in my ears and sting a little bit. I am a woman so to hear a man say that something I have worked hard to launch is “little” is infuriating even coming from the man I love. When we spend years gaining our skills and spend hours upon hours studying after food shopping, doing the bills, taking care of a child, and getting dinner on the table. I don’t want my efforts to be reduced to something little. Yes, the size of my new company is indeed little but the effort taken to get me where I am to have the confidence to launch and market what I have to offer is huge.

I am competitive and I want to succeed. My goal has always been to create a legacy that will support our family in our retirement because, well I love working but I don’t want to work till I die (no one does). I may start out “little” but my efforts will be big. I will under promise and over deliver and do whatever it takes to help my clients realize their own success through marketing. I will keep working until the only thing others think of when describing my company is “big”. It will be a minute before I get there but I am putting the time in and have the skills and then some. So the moral of this story is if someone ever says what you are trying to achieve is “little” prove them wrong. Prove to them that you are in it for the long haul. Share your end goal with everyone and take them to the top of your mountain where they can sit and watch your plans unfold. Give them the best seat in the house so they can see your “little” idea grow into something beautiful and “big”!

Author:

I have had a wonderfully colorful life, rich with varied experiences. My ability as a singer and career as an administrative assistant/marketing communications manager; have presented me with a wide range of opportunities. I have been fortunate to work with and learn from some accomplished and intelligent business owners, executives and artists. I have explored the world, markets and non-profits I would have never dreamed of exploring. I started out performing in community theater then professionally in night clubs and working as a studio vocalist at the age of 12 in Naples Florida, my home town. My vocal studies began at the age of 8 with my mother who gave me my first vocal lessons. I have had the opportunity to learn with some talented vocal coaches since those lessons with my mother. With them I developed the ability to sing Classical, Jazz and Pop; which allowed me to make a living in the music industry for over 30 years, in America, Europe and NZ. I became proficient in handling the business end of performing and teaching and developed administrative skills that would be used more prominently later on in my life, which I cover further down in this piece. I managed all my own performance bookings and began promoting myself as an up and coming singer, beating the pavement in Nashville TN and learned how to sell my talents in a place where everyone and their mother can sing. Performing in front of large audiences has forced me to be more than skilled at holding my own. I have also been a studio singer and voice over artist, taught choir and private lessons and was the president of a local non-profit music school in NZ for 3 years. Once my husband and I began a family, my career focus shifted more to assisting others in their businesses, along with marketing and often selling their products. I took on the roles of Sales, Marketing Communications and Administrative Assistant full time. Environments where I have worked in these capacities have varied. The most joy I find in my career is having the ability to tap into my creative side where I have been encouraged to indulge in my love for creative and copy writing, both personally and for professionally. I worked in our own residential and commercial playground company and for a Website development/social media management company and cherished watching the birth of our new products become known to the public and seeing our client base grow. I have developed the skill for marketing and promoting products and services through the written word, but I am also a strong and persuasive sales person face to face. We moved from NZ where we had been for 12 yrs, back to Naples Florida in 2015. I took the position as the Administrative Assistant to the Pastor, at the church I grew up in. In my position there I used every skilled I had acquired over my lifetime, from administrative to performing as a vocalist/worship leader. I am a passionate employee and business woman and find it easy to fully immerse myself in my work while still finding joy in the day to day, what I do and the people in my life. My passions are still singing, promoting, creative writing, encouraging others to pursue their dreams while achieve their goals and being outdoors. I love my hometown of Naples and take advantage of all the beauty and outdoor opportunities it has to offer on a regular basis. Being an active person I work best when on the move and busy, socializing and intellectually stimulated. I also thrive in a situation where I have the opportunity to continue learning new skills. I work on being the best version of myself and strive to give it my best shot every day.

5 thoughts on “A little of the big picture

  1. I so hear you Jeri. It is no small effort you have undertaken to get to this point of your life to start a new venture. I would love to share that mountain top view with you. Our life experiences, work and study all contribute to where we are headed now. You go chase your dreams and taking others with you is a wonderful legacy. Lynn

    Liked by 1 person

  2. It does mean alot and is for sure hard work, Keep on plugging away, and don’t let these things stop you or bring you down. You are wonderful!!

    Liked by 1 person

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