I experimented on Facebook. Seeing that I’m new to blogging and trying to understand what my audience likes to read best, I’m still unsure what stories attract my readers. In my experiment, I tried to see if I could make a post go viral in two ways. (there are proven methods, I know. My problem is that I don’t know what they are yet! HELP NEEDED!!!)
1. PPC (pay per click) advertising (I put $50 towards a story post that had gotten the most attention 1x per month).
2. Asked 100 of my Facebook friends and family to share my story on their FB timeline (not all 100 people shared, I understand putting a story written by someone you know personally on your feed is a big ask).
That said, I found that neither method made my post go viral. My post had almost the same amount of views both ways. I was surprised to see an unpaid boost in readers of my blog, with just 13 out of the 100 people I asked to share my Facebook page post kindly giving me a hand. BY THE WAY, THANK YOU!
Let’s be realistic; there is the scary thought that my writing is just crap and not “viral” worthy. I have to push that thought out of my mind, though, and write on! My blog is still in it’s infancy (only 2 months old). Following my passion and the joy I get from it shouldn’t be measured by statistics. Maybe I’m just documenting my life to leave behind for my family and generations to follow (maybe by the time I’m dead and gone, my children and husband will care to read my blog, seriously).
All is not lost, though. Things are ever-changing in the online space, and as a blogger, I’m still learning. Gaining knowledge from this experiment is a win because even small gains are growth. Feedback from those in the know is always appreciated.
What are your thoughts on this? How do you find your viral sweet spot? What gets your followers excited? Please comment and share.